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Ski Lyft
SkiLyft is a IOS concept app that offers a method for users to create true peer-to-peer carpool trips to Loveland Ski Area. Our task was to create an app where users can create and schedule future rides with peers who are already traveling to Loveland Ski Area, thus minimizing traffic congestion.
Solution Statement
SkiLyft provides a safe
and convenient way for
riders to carpool to
Loveland Ski Area.
Problem Statement
Lyft riders do not
currently have a way to
create true peer-to-peer
carpools trips.
Case Study Sections
Overview SkiLyft project description, my roles, and the software used.
Feature Analysis See the criteria and needs that were analyzed to create our unique
features, including rider matching and detailed rider profiles.
Competitive Analysis Research into local companies that provide transportation to Colorado
ski areas.
User Interviews Surveys & interviews used to discern user needs, pain points and goals.
Affinity Mapping Data synthesis to determine trends and user needs from research.
Wireframes Low fidelity wireframes to identify best feature placement and screen
layouts.
Brand Research With such a recognizable brand, the Lyft style guide was an important
resource to pull from to replicate in our prototype screens.
Project Management Orgainizational and management techniques used.
Next Steps An outline of A/B and user testing.
Overview
Overview
Tools
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InVision
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Sketch
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Miro
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Toggl
Project Overview
SkiLyft took place over a two week design sprint, with the collaboration of four designers.
We researched user needs and based our designs on the hypothesis that there is a gap in the market for peer-to-peer rideshare matching. We created an InVision prototype to illustrate a beta-test case study.
My Role
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Lyft Brand Research
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Lyft Design Principles
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User Interviews
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Affinity mapping
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Feature Analysis
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Wireframing
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Presentation
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Loading prototype
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Project management
Feature Analysis
Features Analysis
We had some new features that we wanted to integrate into the app that were not included in the original Lyft app. I identified the need for expanded user profiles, a way to integrate and still differentiate between Lyft and SkiLyft,
BumbleBff to differentiate between Lyft/SkiLyft
Hinge profiles rider profiles
***feature ideation with side by side of the original and new features
Competitive Analysis
Competitive Analysis
We studied similar companies to analyze successful features. These companies include:
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Uber
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Lyft
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Waze
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Google Maps
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Via
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Amtrak to Winter Park
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Ride Eldora
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Epic Mountain Express
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Bustang
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Safr
Interviews & Suveys
User Interviews & Synthesis
My synthesis from the user interviews we conducted include:
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Safety
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Budget
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Convenience
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Destination locations
At this point, we decided it would make the most sense to narrow the prototype to a beta test that focuses on one destination. We created a poll and the areas people saw as lacking in the existing market were for commuting, road trips, sporting/music events, and ski trips.
We considered these and noted that having a specific destination would create more clarity and make the beta test results easy to expand upon.
Affinity Mapping
Affinity Mapping
We used affinity mapping to find trends in the responses from our surveys:
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Convenience
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Costs
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Routes
Wireframes
Wireframes
I took our group discussions and sketches and turned them into Sketch wireframes.
Branding
Lyft Brand Research
Lyft is a well-known brand, so we started our research on the existing brand early because we wanted to seamlessly integrated SkiLyft into Lyft's recognizable branding guidelines.
The Lyft voice is:
“Informative but not pedantic. Convincing but not corny.
Authentic but not sloppy. Smart but not stuffy.”
Lyft Branding Colors
The Lyft brand is bold, and the colors used for the app itself are no exception.
Lyft utilizes a ratio of approximately 90% white, 7% black, and 3% pink with purple as a call to action color.
Lyft's Primary Branding Colors Call to Action Color
#FFFFFF #FF00BF #11111F #972FFF
Promotional Branding Colors
These colors are used for promotional purposes such as television ads, digital ads and emails campaigns.
Lyft Pro Font
The Lyft Pro font is playful as well as legible, consistent with the overall brand:
Project Management
Project Management
My role related to project management included:
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Tracking project tasks (Toggl)
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Synthesizing group discussions
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Creating daily next steps & research outlines
Next Steps
Next Steps
This project is a beta test with a single destination.
We would continue to expand this project by:
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Continue with user testing of the product
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Testing more destination locations
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A/B testing of messaging features
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